Hire a Copywriter. Not an Agency. Not an Amateur.
Get conversion-focused copy from a senior agency copywriter with 18+ years of experience. No retainers, no junior writers, and no layers between strategy and execution.
Best of Both Worlds
Most businesses must choose between the resources of a big agency and the flexibility of a freelancer. Agencies offer experience but often come with layers, overhead, and slower execution. Freelancers offer direct access but can lack the strategic discipline developed inside high-performance agencies.
Hire a copywriter who combines the strengths of both worlds. You get the strategic thinking and creative standards of a big agency with the speed, accessibility, and accountability of working directly with the person doing the work.
Agency thinking
Bring the strategic discipline, creative process, and marketing standards developed inside leading agencies, without paying for the layers that usually come with them.
Direct access
Work directly with the person responsible for every decision, conversation, and deliverable instead of communicating through account managers or project coordinators.
Faster execution
Move from feedback to revisions without internal approvals, multiple handoffs, or competing priorities slowing down your project.
Lower overhead
Pay for senior-level copywriting instead of agency infrastructure, retainers, and administrative costs that don't improve the quality of the work.
18 Years of Agency-Level Experience
With more than 18 years of experience in agency environments, I've owned the copy process and outcomes for digital, brand, and performance campaigns.
Anthony James
Freelance Copywriter
I'm the copywriter trusted by big box retailers like The Home Depot, global music brands like Spotify, and small local businesses.
2023 – Present
Didit
Agency Copywriter
At Long Island's largest marketing and advertising agency, I wrote compelling copy across channels from billboards and banner ads to brochures and branding materials.
2016 – 2023
Bowen
Agency Copywriter
During my one-year contract with Bowen, I collaborated with web designers, developers, and digital marketing teams to launch modern websites built for growth and performance.
2015 – 2016
Linx
Agency Copywriter
I worked alongside the strategic business thinkers and ROI-focused marketing teams at Linx to write copy that delivered brand-level strategy and real-world business results.
2012 – 2014
WPromote
Agency Copywriter
At New York's leading digital marketing agency, I wrote search engine optimized copy to help industry-leading brands transform bold ideas into business impact.
2008 – 2011
Recent Projects
Discover the copy that elevates brands for a wide range of clients from luxurious, private golf outings to profit-driven business mentorships.
Performance Partner
Work directly with a senior copywriter who owns everything from the first conversation to the final delivery. There are no account managers, junior writers, or layers between strategy and execution. You get one person responsible for the thinking, writing, and outcome.
01
Strategy
Work with me to define what needs to change in your messaging to improve clarity, positioning, and conversion. Set the direction with senior-level strategy with no guesswork or surface-level brainstorming.
02
Execution
Get a partner to translate strategy into copy across your key marketing assets. You get all the perks of an agency-level rewrite without losing intent through handoffs or internal dilution.
03
Refinement
Meet your goals and your deadlines with focused revisions that improve clarity and performance. No endless revisions, just focused improvements, where sharper messaging outweighs longer timelines.
Core Competency
Most businesses don’t have a copy problem. They have broken communication across the buying journey from the first impression to the final conversion. Here’s what that looks like and how I can fix it.
Website copy
Copywriting fails when people don’t understand you fast enough to care.
Most websites lose before trust is ever built because the message lacks clarity, relevance, or structure in the way people decide. Visitors bounce and the traffic you paid for never turns into conversations.
Rewrite your website to establish your positioning, explain your value, and remove ambiguity from every page. Visitors will understand what you do, why it matters, and whether it’s for them—without needing to think twice.
The end result is fewer confused visitors, more qualified engagement, and traffic that actually converts instead of going to waste.
Landing pages
Landing pages fail when visitors understand the offer but hesitate to act.
It's not about feeling unconvinced at a surface level, but rather because the message does a poor job of reducing friction, urgency, or decision anxiety fast enough to convert attention into action. Traffic arrives with intent, but leaves without taking the next step.
Rebuild your landing page with messaging that aligns offer, intent, and timing in a single focused path. Remove distractions, tighten relevance, and structure the page around one clear decision so the reader never has to interpret, compare, or second-guess.
The end result is higher conversion from existing traffic, stronger alignment between message and intent, and fewer opportunities lost at the point of decision.
Google Ads copy
Google Ads fails when your message doesn't earn the click.
Generic headlines and weak value propositions blend into the search results, giving buyers no compelling reason to choose you over the competition. Your ads get seen, but someone else gets the customer.
Turn high-intent searches into qualified clicks with messaging that mirrors what buyers are looking for, highlights what makes you different, and gives them a compelling reason to choose your business before they ever visit your website.
The end result is higher click-through rates, more qualified traffic, and an advertising budget that buys more customers, not just more clicks.
Email campaigns
Email campaigns fail when momentum breaks between the first interaction and the final decision.
Buyers who were interested yesterday become distracted today because the conversation ends before the commitment begins. Leads grow cold, opportunities disappear, and revenue slips through the cracks.
Create email sequences that keep conversations moving with purposeful messaging that builds trust, answers objections, and gives people a reason to come back when they're ready to buy.
The end result is warmer leads, higher customer lifetime value, and more revenue from people who already know your business.
Brand messaging
Brand messaging fails when your business communicates in a different way every time someone encounters it.
Each touchpoint may be well written on its own, but without a consistent message, buyers never build a clear understanding of who you are, what makes you different, or why they should choose you.
Build a messaging foundation that aligns every channel around the same positioning, value proposition, and brand voice. Whether someone discovers you through search, advertising, email, or your website, every interaction reinforces the same promise.
The end result is stronger brand recognition, faster trust, and marketing that compounds instead of starting over with every campaign.
Proven Process
Discover a disciplined and deadline-driven process founded on reviews, revisions, and results, where you get both structure and speed without the layers of large teams.
01
Discover
The discovery phase digs deep to understand target audiences, problems solved, and messages that resonate, building a strong foundation for insightful, goal-oriented copy.
02
Draft
The draft phase transforms insights into words, combining messaging, storytelling, and brand voice into emotional and logical copy that engages readers and inspires action.
03
Deliver
The delivery phase polishes the draft into launch-ready copy, layering two rounds of feedback and revisions to align every word with the highest standards of strategy and branding.
Client Testimonials
Hear what some of my happy clients have to say about partnering with me.
Anthony is absolutely amazing! He wrote my copy from scratch including all the SEO. He worked with me until every detail was perfect and continues to help me with changes and updates. He also set up and runs my Google Ads which has been extremely successful. I can’t recommend Anthony enough!
Anthony is amazing! He helped me build my brand and positioned my business exactly the way I wanted it. I highly recommend him to anyone looking for copywriting services.
FAQs
Get the quick answers you need to the questions I hear the most.
How much experience do you have?
I’ve been a copywriter for more than 18 years, working with hundreds of clients across dozens of industries. I started at one of New York's leading digital marketing agencies, where I learned the strategy, structure, and storytelling behind innovative campaigns. Today, I run my own small business, collaborating directly with clients large and small.
Have you worked in my industry before?
Probably. I’ve written for clients in SaaS, coaching, insurance, financial services, cybersecurity, education, health and wellness products, cosmetic dentistry, real estate, home services, solar, private healthcare, legal services, personal injury law, B2B services, e-commerce brands, and more. Even if your niche is unique, I have a proven discovery process that helps me quickly understand your target audience, core product or service, and motivations that drive people to take action.
Can I see samples of your work?
Absolutely. You can browse samples of my projects in my portfolio section. I can also send you more relevant examples aligned with the type of project you have in mind.
What is your process like?
My process is simple, strategic, and stress-free. First, I learn about your goals, audience, and brand voice. Then, I write your copy, shaping your message for clarity and conversion. After two rounds of feedback and revisions, your polished, professional copy is ready to launch.
How do you price your services?
I price by the project rather than by the hour or word, so you always know your investment upfront. Pricing depends on scope, strategy, and deliverables, but every quote includes research, writing, editing, and two rounds of revisions. The bottom line: you get agency-quality work—without the agency markup.
How long does a typical project take?
Most smaller projects (like landing pages or emails) take 5–7 business days. Larger projects, like full website copy or brand messaging, can take 2–4 weeks depending on the scope. We'll confirm the timelines from the start so there are no surprises.
Do you offer revisions?
Yes. Every project includes two rounds of revisions so that you get exactly what you want, including high-quality copy that works for your brand and business goals.
Do you write for SEO?
Yes. I optimize copy for both search engines and humans, using keyword strategy in natural language without sacrificing tone or readability. The result is content that gets both found and read.
Can you help me figure out what I need?
Absolutely. If you know you need “better copy” but don't know where to start, I’ll help you clarify what to say and how to make your copy perform. Strategy is part of what I do.
What is it like working with you?
Collaborative, transparent, and easy. I treat every project like a partnership and every brand like my own business. You’ll always know where we stand in the process, what’s next, and when to expect your copy.
Can I start with a smaller project first?
Sure thing. Many clients start with a single landing page, email sequence, or tagline before moving on to larger campaigns or ongoing work. It’s a great way to make sure we’re the right fit before scaling up.