Hire a Big Agency Copywriter. For Your Small Business.
Most small businesses looking to hire a copywriter are stuck choosing between two bad options: the big agency that blows your budget before writing a word, or the cheap freelancer who skips the strategy that makes the copy perform. There's a better option.
18 Years. Zero Overhead.
I'm the copywriter who's been on both sides, inside the big agencies and running my own small business, with a practice built around closing that gap.
I spent 18 years inside big digital agencies writing for brands like The Home Depot and Spotify before going independent to work directly with small businesses. You get senior-level creative thinking, strategic rigor, and performance-driven copy — without the layers, the markups, or the contracts.
Senior-level strategy
Get the creative discipline and strategic frameworks of a big agency copywriter, applied directly to your business without the overhead that comes with it.
Direct access
Work one-on-one with the person writing your copy from brief to final draft, with no account managers, no junior handoffs, and no loss of intent between departments.
Proven experience
Get copy informed by 18 years of agency work across dozens of industries, hundreds of clients, and some of the most recognized brands in the country.
Small business mindset
Get copy written by someone who runs the same plays, chases the same leads, and makes every marketing dollar count. I don't just write for small businesses. I am one.
Now You Know Me. Let's Talk About You.
Most people who find me aren't just browsing. You've got a specific problem and you're looking to hire a copywriter who can fix it.
After 18 years I can usually tell within the first five minutes of a conversation exactly what's broken and why. And most of the time it's one of these four things.
Traffic but no leads.
People are finding you but not filling out your form. You're not sure if it's your design, offer, or something else. Nine times out of ten, it's your copy and that's the easiest thing to fix.
Sounds like everyone.
You know you're better than your competitors but you can't put your value into words. You're ready for brand-focused copy that makes your difference impossible to miss.
You've been burned.
You hired someone cheaper and got exactly what you paid for. You're not against investing in copy. You're just against wasting money on copy that falls flat. And that's a reasonable position.
Clicks but no calls.
You're getting plenty of clicks but not enough calls. Your message is broken somewhere between the ad and the call to action. That's a copy problem with a copy solution.
Before and After
Here's what you can expect when we work together to make great copy transform your business.
Before We Work Together
You've got a website, a Google Ads campaign, and traffic reports that show people are finding you. But the clicks don't lead to calls. Visitors are landing on your page and leaving, signaling a problem with your offer, your pricing, or something else. Maybe you rewrote your homepage three times already but the message never feels right. You wonder if your business is the problem. But something tells you the challenge is your copy.
After We Work Together
Your website says exactly what you do, who benefits from your product or service, and why you're the right choice without sounding like every other business in your space. Your Google Ads drive traffic to a landing page that actually converts. People start calling you, saying your website felt different, more trustworthy, and more like someone who understood their problem before they even said a word. That's what the right copy does for your business. It does the selling before you ever pick up the phone.
What Bad Copy Actually Costs You
Every month your website underperforms is more budget wasted on traffic that goes nowhere. Every ad click that doesn't convert is money spent introducing your business to someone who left unimpressed. Every potential client who visited your site and couldn't figure out what made you different booked with your competitor instead. Bad copy isn't cheap. It just looks cheap on the invoice. The right copy pays for itself, usually faster than you think.
What I Write
After 18 years writing everything from big brand campaigns to small business websites, here's what I can do for your business.
Marketing Copy
Maybe you've got a website, an email newsletter, and a social media following. But if people are visiting and leaving, opening and ignoring, clicking and bouncing, the problem probably isn't your product or service. It's your copy. I help you fix the message so your marketing actually works.
What’s included:
- A website that says why you're the only one worth hiring.
- Email sequences that move people towards a decision.
- Landing pages written to turn the click into a conversation.
- Messaging that reflects how your prospects view their problems.
- Copy that earns its place because every line is doing its job.
Advertising Copy
A great ad grabs attention. Great copy turns that attention into action. I write ads that don't just sound good — they convert. Whether it's Google, social, or display, I take your offer and give it a clear, compelling voice that resonates with your target audience.
What’s included:
- Google Ads that don't just get clicked but get you called.
- Ad copy written the way your customers think when they search.
- Headlines that earn the click before your competitor's ad gets a look.
- A consistent message from the ad copy to the landing page CTA.
- Strategic copy that makes your offer impossible to ignore.
Brand Copy
Your brand isn't just how you look — it's what you say and how you say it. If your messaging feels generic, inconsistent, or like it could belong to any competitor, then you've got a copy problem. I help you find your voice and own what makes you different for an impact built to last.
What’s included:
- A brand voice that sounds like you and not everyone in your space.
- Messaging that makes an impact before you even list your prices.
- Taglines and positioning that stick, built around what makes you different.
- Copy that stays consistent across Google, Instagram, and your home page.
- A voice your best clients recognize and your competitors can't replicate.
SEO Copy
Getting found on Google is only half the battle. If the copy on your page doesn't connect with your target audience, they leave — and the click goes nowhere. I write SEO copy that ranks and resonates, so your traffic actually turns into business.
What’s included
- Copy written around what your best clients type into Google.
- SEO that doesn't sacrifice your brand voice to please an algorithm.
- Content that keeps visitors on the page and toward action.
- SEO strategy that drives conversions and not just traffic.
- Copy that builds authority and trust with every word.
How It Works — And Why It Works
A clear path from brief to copy that converts with no guesswork, no handoffs, and no copy that sounds like it could belong to anyone else.
01
Discover
We start with a discovery call and brief that go deeper than what you expect from most copywriters. I'm not just learning what you do but what makes you different, what your customers care about, and what your competitors are getting wrong to build a foundation for copy that converts.
02
Differentiate
Before you see a word of copy, you see the strategic messaging hierarchy that guides what gets said first, what gets said next, and why. Most copywriters skip this and go straight to writing. I build on the right message architecture so you never sound like everyone else.
03
Deliver
Your first draft arrives in a shared document where you can react, push back, and mark exactly what isn't landing. You get two rounds of revisions in writing, with a call if we need it, until every line reflects your voice and moves your reader toward action.
18 Years. Four Agencies. One Copywriter.
With more than 18 years of big agency experience, I bring the same professional-level creative discipline to every project.
Anthony James
Small Business Copywriter
With the hard work and hustle of a small business owner, I write copy for big box retailers like The Home Depot, global music brands like Spotify, and small local startups.
2023 – Present
Didit
Agency Copywriter
At Long Island's largest marketing and advertising agency, I wrote compelling copy across channels from billboards and banner ads to brochures and branding materials.
2016 – 2023
Bowen
Agency Copywriter
During my one-year contract with Bowen, I collaborated with web designers, developers, and digital marketing teams to launch modern websites built for growth and performance.
2015 – 2016
Linx
Agency Copywriter
I worked alongside the strategic business thinkers and ROI-focused marketing teams at Linx to write copy that delivered brand-level strategy and real-world business results.
2012 – 2014
WPromote
Agency Copywriter
At New York's leading digital marketing agency, I wrote search engine optimized copy to help industry-leading brands transform bold ideas into business impact.
2008 – 2011
Recent Projects
Here are a few of the real businesses and brands I've helped grow.
See the copy behind the brand voice that sells the experience before the first tee time.
Discover how the right launch copy turned a business concept into a real brand.
Discover the copy that drove over 500 leads for a growing therapy practice.
See how brand voice and messaging helped a therapist stand out in a crowded market.
Client Testimonials
What my clients say.
Anthony dialed in our digital marketing funnel with copywriting that converts. From the copy in our Google Ads campaign right down to the call-to-action on our website, the customer journey just plain works. We've got over 500 leads in 18 months.
He wrote my copy from scratch including all the SEO. He worked with me until every detail was perfect and continues to help me with changes and updates. He also set up and runs my Google Ads which has been extremely successful. I can’t recommend Anthony enough!
Anthony helped me with everything from brand voice to marketing strategy. My copy positions me as a trusted expert in my field and I'm booking more clients than ever.
FAQs
Get the quick answers you need to the questions I hear the most.
How much experience do you have?
I’ve been a copywriter for more than 18 years, working with hundreds of clients across dozens of industries. I started at one of New York's leading digital marketing agencies, where I learned the strategy, structure, and storytelling behind innovative campaigns. Today, I run my own small business, collaborating directly with clients large and small.
Have you worked in my industry before?
Probably. I’ve written for clients in SaaS, coaching, insurance, financial services, cybersecurity, education, health and wellness products, cosmetic dentistry, real estate, home services, solar, private healthcare, legal services, personal injury law, B2B services, e-commerce brands, and more. Even if your niche is unique, I have a proven discovery process that helps me quickly understand your target audience, core product or service, and motivations that drive people to take action.
Can I see samples of your work?
Absolutely. You can browse samples of my projects in my portfolio section. I can also send you more relevant examples aligned with the type of project you have in mind.
What is your process like?
My process is simple, strategic, and stress-free. First, I learn about your goals, audience, and brand voice. Then, I write your copy, shaping your message for clarity and conversion. After two rounds of feedback and revisions, your polished, professional copy is ready to launch.
How do you price your services?
A landing page starts at $1,500. A five-page website starts at $3,500. For context, agencies charge $10,000 or more for the same work — and most of that pays for account managers, not copy. What you're paying for here is 18 years of agency-level strategy applied directly to your business, with none of the overhead. Most clients find the copy pays for itself within the first few months. That's not a guarantee — it's just what happens when the message is finally right.
How long does a typical project take?
Most smaller projects (like landing pages or emails) take 5–7 business days. Larger projects, like full website copy or brand messaging, can take 2–4 weeks depending on the scope. We'll confirm the timelines from the start so there are no surprises.
Do you offer revisions?
Yes. Every project includes two rounds of revisions so that you get exactly what you want, including high-quality copy that works for your brand and business goals.
Do you write for SEO?
Yes. I optimize copy for both search engines and humans, using keyword strategy in natural language without sacrificing tone or readability. The result is content that gets both found and read.
Can you help me figure out what I need?
Absolutely. If you're ready to hire a copywriter but don't know where to start, I’ll help you clarify what to say and how to make your copy perform. Strategy is part of what I do.
What is it like working with you?
Collaborative, transparent, and easy. I treat every project like a partnership and every brand like my own business. You’ll always know where we stand in the process, what’s next, and when to expect your copy.
Can I start with a smaller project first?
Sure thing. Many clients start with a single landing page, email sequence, or tagline before moving on to larger campaigns or ongoing work. It’s a great way to make sure we’re the right fit before scaling up.