Big Agency
Copy with a Small
Business Mindset
0
9
7
3
5
0
4
6
8
0
0
7
6
5
0
+
Projects Completed
0
9
7
3
1
8
6
4
2
0
+
Years of Experience
0
9
7
3
0
4
4
6
8
0
Agency Positions
0
1
3
5
9
8
6
4
2
0
%
Client Satisfaction Rate
0
2
4
5
7
5
7
5
3
0
+
Happy Clients
0
9
7
5
1
5
6
4
2
0
+
Industries Served
Most small businesses looking to hire a copywriter are stuck choosing between two bad options. The big agency that blows your budget before writing a word. Or the cheap freelancer who skips the strategy that makes the copy convert. There's a third option — and it's the one that actually works.
Big Agency Experience. Zero Overhead.
I'm the copywriter with experience on both sides—inside the big agencies and running my own small business—with a practice built around closing that gap.
I spent 18 years inside big digital agencies writing for brands like The Home Depot and Spotify before going independent to work directly with small businesses. You get the creative discipline, strategic rigor, and performance-driven copy of a big agency without the layers, markups, or contracts. And you get it all from someone who runs a small business too, which means I treat your marketing budget like it's my own.
Goal Driven
When every word must stay accountable to a business outcome, I'm here to bring you the same strategic frameworks I learned at big agencies that charge ten times what I do, all without the overhead.
Business Minded
Get copy from someone who understands how every marketing dollar counts, how messaging impacts revenue, and how copy pays for itself or costs you customers. I don't just write for small businesses. I am one.
No Filler
Forget about filler, fluff, or copy that sounds clever but never converts. You just get clean, purposeful writing where every line connects your brand to your audience and moves your reader toward action.
Results Focused
Get copy written to move the needle. Whether you need more leads, calls, conversions, or sales, I write my copy around outcomes that show up in your business, not just on your website.
Performance Partner
Discover big agency experience with freelance execution, where you can hire a senior copywriter who owns the strategy, writes every word, and focuses on outcomes that move your business forward.
01
Strategy
Get senior-level strategy, creative rigor, and proven frameworks with faster turnaround and better ROI, without layers of account managers, junior hand-offs, or inflated retainers.
02
Ownership
Work directly with one expert from strategy to final copy with fewer revisions, clearer voice, tighter messaging, and no loss of intent between departments.
03
Results
Get performance-driven copy grounded in real business outcomes, written and optimized not to sell ideas but to sell products, generate leads, and grow revenue.
Recent Projects
Discover the copy that elevates brands for a wide range of clients from luxurious, private golf outings to profit-driven business mentorships.
Core Competency
Discover strategy, story, and sales with consistent copy across all your channels. My full-service expertise spans everything from big-picture brand messaging to scroll-stopping ads to SEO content that converts.
Marketing
Copywriting is the bridge between strategy and sales, where words possess the power to turn interest into intent, and intent into action. Bring your marketing to life with copy that connects, compels, and converts, where you can not just describe your brand—but define it.
What’s included:
- Strategy-first copy that differentiates your brand.
- Storytelling with substance that communicates your value.
- Simple messaging that puts clarity over complexity.
- Consistent copy across all marketing channels.
- Performance-driven copy optimized for conversions.
Advertising
Advertising gets attention, and copywriting turns that attention into action. Get copy that doesn't just make ads sound good—but makes them work. My job is to take big creative ideas and give them a clear, persuasive voice that connects with target audiences and drives real-world results.
What’s included:
- Compelling copy that brings concepts to life.
- Consistent brand voice across all platforms.
- Clean, sharp copy that connects with audiences.
- Copy crafted to convert—not just impress.
- Strategic messaging that drives measurable ROI.
Branding
Branding is more than how you look—it’s how you sound. I help brands find their voice, and use it to build clarity, connection, and trust, so that people recognize, remember, and recommend you to their family and friends. Because your brand's personality, tone, and truth is how people know you're the right fit.
What’s included:
- The right voice for your strategy, values, and audience.
- Copy that reflects who you are and what you stand for.
- Narratives that build relationships—not just recognition.
- Consistent brand message across all touchpoints.
- Meaningful mission statements, taglines, and positioning.
SEO
SEO brings people to your website. Copywriting makes them stay—and take action. I help brands turn search engine traffic into business results, crafting keyword strategy into clear, concise, and compelling copy so that content ranks and resonates.
What’s included
- Copy that connects search intent with solutions.
- Natural language humans and search engines love.
- Engaging copy that lowers bounce rates and builds authority.
- Persuasive copy that drives conversions—not just traffic.
- Trustworthy copy that improves your brand perception.
Proven Process
Discover a disciplined and deadline-driven process founded on reviews, revisions, and results, where you get both structure and speed without the layers of large teams.
01
Discover
The discovery phase digs deep to understand target audiences, problems solved, and messages that resonate, building a strong foundation for insightful, goal-oriented copy.
02
Draft
The draft phase transforms insights into words, combining messaging, storytelling, and brand voice into emotional and logical copy that engages readers and inspires action.
03
Deliver
The delivery phase polishes the draft into launch-ready copy, layering two rounds of feedback and revisions to align every word with the highest standards of strategy and branding.
Big Agency Expertise
With more than 18 years of experience, I bring the same professional-level creative discipline to every project for clients large and small.
Anthony James
Freelance Copywriter
With the hard work and hustle of a small business owner, I write copy for big box retailers like The Home Depot, global music brands like Spotify, and small local startups.
2023 – Present
Didit
Agency Copywriter
At Long Island's largest marketing and advertising agency, I wrote compelling copy across channels from billboards and banner ads to brochures and branding materials.
2016 – 2023
Bowen
Agency Copywriter
During my one-year contract with Bowen, I collaborated with web designers, developers, and digital marketing teams to launch modern websites built for growth and performance.
2015 – 2016
Linx
Agency Copywriter
I worked alongside the strategic business thinkers and ROI-focused marketing teams at Linx to write copy that delivered brand-level strategy and real-world business results.
2012 – 2014
WPromote
Agency Copywriter
At New York's leading digital marketing agency, I wrote search engine optimized copy to help industry-leading brands transform bold ideas into business impact.
2008 – 2011
Client Testimonials
Hear what some of my happy clients have to say about partnering with me.
Anthony is absolutely amazing! He wrote my copy from scratch including all the SEO. He worked with me until every detail was perfect and continues to help me with changes and updates. He also set up and runs my Google Ads which has been extremely successful. I can’t recommend Anthony enough!
Anthony is amazing! He helped me build my brand and positioned my business exactly the way I wanted it. I highly recommend him to anyone looking for copywriting services.
FAQs
Get the quick answers you need to the questions I hear the most.
How much experience do you have?
I’ve been a copywriter for more than 18 years, working with hundreds of clients across dozens of industries. I started at one of New York's leading digital marketing agencies, where I learned the strategy, structure, and storytelling behind innovative campaigns. Today, I run my own small business, collaborating directly with clients large and small.
Have you worked in my industry before?
Probably. I’ve written for clients in SaaS, coaching, insurance, financial services, cybersecurity, education, health and wellness products, cosmetic dentistry, real estate, home services, solar, private healthcare, legal services, personal injury law, B2B services, e-commerce brands, and more. Even if your niche is unique, I have a proven discovery process that helps me quickly understand your target audience, core product or service, and motivations that drive people to take action.
Can I see samples of your work?
Absolutely. You can browse samples of my projects in my portfolio section. I can also send you more relevant examples aligned with the type of project you have in mind.
What is your process like?
My process is simple, strategic, and stress-free. First, I learn about your goals, audience, and brand voice. Then, I write your copy, shaping your message for clarity and conversion. After two rounds of feedback and revisions, your polished, professional copy is ready to launch.
How do you price your services?
I price by the project rather than by the hour or word, so you always know your investment upfront. Pricing depends on scope, strategy, and deliverables, but every quote includes research, writing, editing, and two rounds of revisions. The bottom line: you get agency-quality work—without the agency markup.
How long does a typical project take?
Most smaller projects (like landing pages or emails) take 5–7 business days. Larger projects, like full website copy or brand messaging, can take 2–4 weeks depending on the scope. We'll confirm the timelines from the start so there are no surprises.
Do you offer revisions?
Yes. Every project includes two rounds of revisions so that you get exactly what you want, including high-quality copy that works for your brand and business goals.
Do you write for SEO?
Yes. I optimize copy for both search engines and humans, using keyword strategy in natural language without sacrificing tone or readability. The result is content that gets both found and read.
Can you help me figure out what I need?
Absolutely. If you know you need “better copy” but don't know where to start, I’ll help you clarify what to say and how to make your copy perform. Strategy is part of what I do.
What is it like working with you?
Collaborative, transparent, and easy. I treat every project like a partnership and every brand like my own business. You’ll always know where we stand in the process, what’s next, and when to expect your copy.
Can I start with a smaller project first?
Sure thing. Many clients start with a single landing page, email sequence, or tagline before moving on to larger campaigns or ongoing work. It’s a great way to make sure we’re the right fit before scaling up.