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Industries Served
Hire a big agency copywriter turned small business owner. Get senior-level strategy and conversion-focused copy, written and managed by the same person from start to finish. You get agency-level results without the overhead, retainers, or long-term contracts.
Best of Both Worlds
Hire a big agency copywriter trained in high-performance environments, where every hook, headline, and hero message is tweaked, tested, and tracked. And get copy written with a business owner's mindset, where the goal is to not just sound clever and creative but to drive results, revenue, and ROI.
Discover copy that connects strategic storytelling with real-world results, written by a big agency creative who knows how to run and grow a small business. I don’t just write to impress brands—but to move the needle—because I understand both the corporate side and the entrepreneurial one.
Strategic
Get strategic storytelling grounded in results, where every word supports a goal, and where every metric matters from clicks and conversions to sign-ups and sales.
Entrepreneurial
Get copy crafted by someone who thinks like a business owner, who understands how every dollar counts, and who knows how messaging impacts revenue.
Purposeful
Get copy that connects like a brand, and converts like a business. I bridge the gap between strategy and sales, creativity and conversion, and brand voice and business results.
Accountable
Get a partner who can balance brand ambition with business realities, where you get empathy for your challenges and accountability for your outcomes.
18 Years of Agency-Level Experience
With more than 18 years of experience, I bring the same professional-level creative discipline to every project for clients large and small.
Anthony James
Freelance Copywriter
With the hard work and hustle of a small business owner, I write copy for big box retailers like The Home Depot, global music brands like Spotify, and small local startups.
2023 – Present
Didit
Agency Copywriter
At Long Island's largest marketing and advertising agency, I wrote compelling copy across channels from billboards and banner ads to brochures and branding materials.
2016 – 2023
Bowen
Agency Copywriter
During my one-year contract with Bowen, I collaborated with web designers, developers, and digital marketing teams to launch modern websites built for growth and performance.
2015 – 2016
Linx
Agency Copywriter
I worked alongside the strategic business thinkers and ROI-focused marketing teams at Linx to write copy that delivered brand-level strategy and real-world business results.
2012 – 2014
WPromote
Agency Copywriter
At New York's leading digital marketing agency, I wrote search engine optimized copy to help industry-leading brands transform bold ideas into business impact.
2008 – 2011
Recent Projects
Discover the copy that elevates brands for a wide range of clients from luxurious, private golf outings to profit-driven business mentorships.
Performance Partner
Work directly with a senior copywriter who owns everything from the first conversation to the final delivery. There are no account managers, junior writers, or layers between strategy and execution. You get one person responsible for the thinking, writing, and outcome.
01
Strategy
Work with me to define what needs to change in your messaging to improve clarity, positioning, and conversion. Set the direction with senior-level strategy with no guesswork or surface-level brainstorming.
02
Execution
Get a partner to translate strategy into copy across your key marketing assets. You get all the perks of an agency-level rewrite without losing intent through handoffs or internal dilution.
03
Refinement
Meet your goals and your deadlines with focused revisions that improve clarity and performance. No endless revisions, just focused improvements, where sharper messaging outweighs longer timelines.
Core Competency
Most businesses don’t have a copy problem. They have broken communication across the buying journey—from the first impression to the final conversion. Here’s what that looks like and how I can fix it.
Website copy
Copywriting fails when people don’t understand you fast enough to care.
Most websites lose before trust is ever built because the message lacks clarity, relevance, or structure in the way people decide. Visitors bounce and the traffic you paid for never turns into pipeline.
Rebuild your website to establish your positioning, explain your value, and remove ambiguity from every page. Visitors will understand what you do, why it matters, and whether it’s for them—without needing to think twice.
The end result is fewer confused visitors, more qualified engagement, and traffic that actually converts instead of going to waste.
Landing pages
Focus attention on a single offer and guide visitors toward one action. Whether your goal is for people to book, buy, or inquire, get copy that persuades and performs without distractions or ambiguity.
What’s included:
- Compelling copy that brings concepts to life.
- Consistent brand voice across all platforms.
- Clean, sharp copy that connects with audiences.
- Copy crafted to convert—not just impress.
- Strategic messaging that drives measurable ROI.
Google Ads copy
Match high-intent searches with messaging that earns the click by aligning directly with what people are already looking for.
What’s included:
- The right voice for your strategy, values, and audience.
- Copy that reflects who you are and what you stand for.
- Narratives that build relationships—not just recognition.
- Consistent brand message across all touchpoints.
- Meaningful mission statements, taglines, and positioning.
Email campaigns
Re-engage prospects and customers with structured messaging that builds interest over time and drives repeat action.
What’s included
- Copy that connects search intent with solutions.
- Natural language humans and search engines love.
- Engaging copy that lowers bounce rates and builds authority.
- Persuasive copy that drives conversions—not just traffic.
- Trustworthy copy that improves your brand perception.
Brand messaging
Define how your business communicates across every channel so your website, ads, and emails all sound like the same company.
What’s included:
- Strategy-first copy that differentiates your brand.
- Storytelling with substance that communicates your value.
- Simple messaging that puts clarity over complexity.
- Consistent copy across all marketing channels.
- Performance-driven copy optimized for conversions.
Proven Process
Discover a disciplined and deadline-driven process founded on reviews, revisions, and results, where you get both structure and speed without the layers of large teams.
01
Discover
The discovery phase digs deep to understand target audiences, problems solved, and messages that resonate, building a strong foundation for insightful, goal-oriented copy.
02
Draft
The draft phase transforms insights into words, combining messaging, storytelling, and brand voice into emotional and logical copy that engages readers and inspires action.
03
Deliver
The delivery phase polishes the draft into launch-ready copy, layering two rounds of feedback and revisions to align every word with the highest standards of strategy and branding.
Client Testimonials
Hear what some of my happy clients have to say about partnering with me.
Anthony is absolutely amazing! He wrote my copy from scratch including all the SEO. He worked with me until every detail was perfect and continues to help me with changes and updates. He also set up and runs my Google Ads which has been extremely successful. I can’t recommend Anthony enough!
Anthony is amazing! He helped me build my brand and positioned my business exactly the way I wanted it. I highly recommend him to anyone looking for copywriting services.
FAQs
Get the quick answers you need to the questions I hear the most.
How much experience do you have?
I’ve been a copywriter for more than 18 years, working with hundreds of clients across dozens of industries. I started at one of New York's leading digital marketing agencies, where I learned the strategy, structure, and storytelling behind innovative campaigns. Today, I run my own small business, collaborating directly with clients large and small.
Have you worked in my industry before?
Probably. I’ve written for clients in SaaS, coaching, insurance, financial services, cybersecurity, education, health and wellness products, cosmetic dentistry, real estate, home services, solar, private healthcare, legal services, personal injury law, B2B services, e-commerce brands, and more. Even if your niche is unique, I have a proven discovery process that helps me quickly understand your target audience, core product or service, and motivations that drive people to take action.
Can I see samples of your work?
Absolutely. You can browse samples of my projects in my portfolio section. I can also send you more relevant examples aligned with the type of project you have in mind.
What is your process like?
My process is simple, strategic, and stress-free. First, I learn about your goals, audience, and brand voice. Then, I write your copy, shaping your message for clarity and conversion. After two rounds of feedback and revisions, your polished, professional copy is ready to launch.
How do you price your services?
I price by the project rather than by the hour or word, so you always know your investment upfront. Pricing depends on scope, strategy, and deliverables, but every quote includes research, writing, editing, and two rounds of revisions. The bottom line: you get agency-quality work—without the agency markup.
How long does a typical project take?
Most smaller projects (like landing pages or emails) take 5–7 business days. Larger projects, like full website copy or brand messaging, can take 2–4 weeks depending on the scope. We'll confirm the timelines from the start so there are no surprises.
Do you offer revisions?
Yes. Every project includes two rounds of revisions so that you get exactly what you want, including high-quality copy that works for your brand and business goals.
Do you write for SEO?
Yes. I optimize copy for both search engines and humans, using keyword strategy in natural language without sacrificing tone or readability. The result is content that gets both found and read.
Can you help me figure out what I need?
Absolutely. If you know you need “better copy” but don't know where to start, I’ll help you clarify what to say and how to make your copy perform. Strategy is part of what I do.
What is it like working with you?
Collaborative, transparent, and easy. I treat every project like a partnership and every brand like my own business. You’ll always know where we stand in the process, what’s next, and when to expect your copy.
Can I start with a smaller project first?
Sure thing. Many clients start with a single landing page, email sequence, or tagline before moving on to larger campaigns or ongoing work. It’s a great way to make sure we’re the right fit before scaling up.