Small Business Copywriter from Big Digital Agencies
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Industries Served
Most small businesses are stuck choosing between two bad options — the big agency that blows your budget before writing a word, or the cheap freelancer who skips the strategy that makes the copy perform. There's a better option.
Best of Both Worlds
I'm the copywriter who's been on both sides — inside the big agencies and running my own small business — with a practice built around closing that gap.
I spent 18 years inside big digital agencies writing for brands like The Home Depot and Spotify before going independent to work directly with small businesses. You get senior-level creative thinking, strategic rigor, and performance-driven copy — without the layers, the markups, or the contracts.
Senior-level strategy
Get the creative discipline and strategic frameworks of a big agency copywriter, applied directly to your business without the overhead that comes with it.
Direct access
Work one-on-one with the person writing your copy from brief to final draft, with no account managers, no junior handoffs, and no loss of intent between departments.
Proven experience
Get copy informed by 18 years of agency work across dozens of industries, hundreds of clients, and some of the most recognized brands in the country.
Small business mindset
Get copy written by someone who runs the same plays, chases the same leads, and makes every marketing dollar count. I don't just write for small businesses. I am one.
Core Competency
After 18 years writing everything from big brand campaigns to small business websites, here's what I can do for your business.
Marketing
Your website is live. Your emails go out. Your social media is active. But if people are visiting and leaving, opening and ignoring, clicking and bouncing — the problem usually isn't your product or service. It's your copy. I help small businesses fix the message so the marketing actually works.
What’s included:
- Website copy that makes your value impossible to ignore.
- Email sequences that build trust and drive action over time.
- Landing pages written to turn traffic into leads and sales.
- Messaging that speaks directly to your customer's pain points.
- Copy grounded in strategy — not just good sentences.
Advertising
A great ad grabs attention. Great copy turns that attention into action. I write ads that don't just sound good — they convert. Whether it's Google, social, or display, I take your offer and give it a clear, compelling voice that resonates with your target audience.
What’s included:
- Ad copy built around your customer's intent.
- Consistent brand voice across every platform and format.
- Headlines and hooks that stop the scroll and start the click.
- Copy crafted to convert — not just to win creative awards.
- Strategic messaging that drives real business outcomes.
Branding
Your brand isn't just how you look — it's what you say and how you say it. If your messaging feels generic, inconsistent, or like it could belong to any competitor, then you've probably got a copy problem. I help small businesses find their own specific voice for an impact built to last.
What’s included:
- A brand voice that reflects who you are and what you stand for.
- Messaging that builds recognition, trust, and loyalty.
- Meaningful taglines, mission statements, and positioning.
- Copy that stays consistent across every touchpoint.
- Narratives that build relationships — not just recognition.
SEO
Getting found on Google is only half the battle. If the copy on your page doesn't connect with your target audience, they leave — and the click goes nowhere. I write SEO copy that ranks and resonates, so your traffic actually turns into business.
What’s included
- Copy built around what your customers actually search for.
- Natural language that humans and search engines love.
- Content that keeps visitors on the page and toward action.
- SEO strategy that drives conversions — not just traffic.
- Copy that builds authority and trust with every word.
Proven Process
Discover a disciplined and deadline-driven process founded on reviews, revisions, and results, where you get both structure and speed without the layers of large teams.
01
Discover
The discovery phase digs deep to understand target audiences, problems solved, and messages that resonate, building a strong foundation for insightful, goal-oriented copy.
02
Draft
The draft phase transforms insights into words, combining messaging, storytelling, and brand voice into emotional and logical copy that engages readers and inspires action.
03
Deliver
The delivery phase polishes the draft into launch-ready copy, layering two rounds of feedback and revisions to align every word with the highest standards of strategy and branding.
Recent Projects
From golf outings to business coaching, here are a few of the brands I've helped grow.
Big Agency Expertise
With more than 18 years of big agency experience, I bring the same professional-level creative discipline to every project.
Anthony James
Small Business Copywriter
With the hard work and hustle of a small business owner, I write copy for big box retailers like The Home Depot, global music brands like Spotify, and small local startups.
2023 – Present
Didit
Agency Copywriter
At Long Island's largest marketing and advertising agency, I wrote compelling copy across channels from billboards and banner ads to brochures and branding materials.
2016 – 2023
Bowen
Agency Copywriter
During my one-year contract with Bowen, I collaborated with web designers, developers, and digital marketing teams to launch modern websites built for growth and performance.
2015 – 2016
Linx
Agency Copywriter
I worked alongside the strategic business thinkers and ROI-focused marketing teams at Linx to write copy that delivered brand-level strategy and real-world business results.
2012 – 2014
WPromote
Agency Copywriter
At New York's leading digital marketing agency, I wrote search engine optimized copy to help industry-leading brands transform bold ideas into business impact.
2008 – 2011
Client Testimonials
What my clients say.
Anthony is absolutely amazing! He wrote my copy from scratch including all the SEO. My Google Ads campaign is now driving 25 leads per month on a small business budget I can manage. I can’t recommend Anthony enough!
Anthony dialed in our digital marketing funnel with copywriting that converts. We've driven more than 500 leads over the past 18 months and our therapy practice continues to grow.
FAQs
Get the quick answers you need to the questions I hear the most.
How much experience do you have?
I’ve been a copywriter for more than 18 years, working with hundreds of clients across dozens of industries. I started at one of New York's leading digital marketing agencies, where I learned the strategy, structure, and storytelling behind innovative campaigns. Today, I run my own small business, collaborating directly with clients large and small.
Have you worked in my industry before?
Probably. I’ve written for clients in SaaS, coaching, insurance, financial services, cybersecurity, education, health and wellness products, cosmetic dentistry, real estate, home services, solar, private healthcare, legal services, personal injury law, B2B services, e-commerce brands, and more. Even if your niche is unique, I have a proven discovery process that helps me quickly understand your target audience, core product or service, and motivations that drive people to take action.
Can I see samples of your work?
Absolutely. You can browse samples of my projects in my portfolio section. I can also send you more relevant examples aligned with the type of project you have in mind.
What is your process like?
My process is simple, strategic, and stress-free. First, I learn about your goals, audience, and brand voice. Then, I write your copy, shaping your message for clarity and conversion. After two rounds of feedback and revisions, your polished, professional copy is ready to launch.
How do you price your services?
I price by the project rather than by the hour or word, so you always know your investment upfront. Pricing depends on scope, strategy, and deliverables, but every quote includes research, writing, editing, and two rounds of revisions. The bottom line: you get agency-quality work—without the agency markup.
How long does a typical project take?
Most smaller projects (like landing pages or emails) take 5–7 business days. Larger projects, like full website copy or brand messaging, can take 2–4 weeks depending on the scope. We'll confirm the timelines from the start so there are no surprises.
Do you offer revisions?
Yes. Every project includes two rounds of revisions so that you get exactly what you want, including high-quality copy that works for your brand and business goals.
Do you write for SEO?
Yes. I optimize copy for both search engines and humans, using keyword strategy in natural language without sacrificing tone or readability. The result is content that gets both found and read.
Can you help me figure out what I need?
Absolutely. If you know you need “better copy” but don't know where to start, I’ll help you clarify what to say and how to make your copy perform. Strategy is part of what I do.
What is it like working with you?
Collaborative, transparent, and easy. I treat every project like a partnership and every brand like my own business. You’ll always know where we stand in the process, what’s next, and when to expect your copy.
Can I start with a smaller project first?
Sure thing. Many clients start with a single landing page, email sequence, or tagline before moving on to larger campaigns or ongoing work. It’s a great way to make sure we’re the right fit before scaling up.